LightUp is an energy redistribution service that allows people to save money and in parallel donate towards energy distribution projects in deprived areas of the world.

Why Light Up?

Energy is clearly the fuel that drives progress of any place in the world. While the developed areas constantly dwell on how to optimize the resources better everyday, reality is there are still many inhabited places that yet do not have even basic access to the most critical energy resources like electricity.

Along with Public communities, personal donations play a huge role in helping raise the needed funds for projects that help bridge this gap. Often such donors do not get to see where and how they exactly made a difference. There is no visible feedback to their valuable contribution. That’s where interaction makes a difference. LightUp is an interactive fundraising coin jar that firstly encourages personal savings and then also allows people to contribute a part of their savings towards the cause. The system allows them to track in real-time exactly how many units of electricity they helped generate. Another visible reward is the jar lights up for 10 minutes each time they drop a coin.

Key Features of User experience and Interaction
Energy Conservation
Conservation Model
Fundraising for
energy conservation
model designed by
the people for the
Light Interaction
Light Interaction
Subtle light
interaction in the
Light Up jar with
each coin drop as
instant personal
Donation Method
Indirect PayPal
donation method
Feedback Interaction
Instant real time
notifications to users
as a feedback
Online Review
Periodically review your savings and donations online
Target Audience

The target audience is an earning group of people from developed countries willing to contribute to the society by donating a very small percentage of their personal savings. It is for people who are concerned and want to take responsibility for the state of humanity in the world.

How it works?

To avail the service of LightUp, a user merely needs to register through an online platform. Every registered user is then provided with a physical jar to make savings on periodical basis. Users can save coins in these jars. Every time a coin is dropped in it, as a response the jar lights up for 10 minutes.

The drop of a coin each time also triggers a parallel transaction where a certain sum of money is transferred from the user’s account to LightUp’s Account. While registering, LightUp will also create a personal PayPal account for its users. This PayPal account is linked to the merchant PayPal account of LightUp. The user gets to decide the unit of money that can be debited each time while registering.

Every time users put coins in the LightUp jar, they will also receive immediate feedbacks such as SMS, email or facebook notification as per user’s preferences. These feedbacks will inform users on how their donation is being used for specific social projects and how they have helped make a real difference.